WHY ARE WE HERE

FIT OCEAN is a team of Surfer working in several surfshops over Europe selling all kinds of brands. From this we learn what customers want. Before FIT OCEAN we understood there was a need for good quality boards, yet attractively priced. These where simply not on the market. Either the quality was good but the price was high because of all the middlemen (dealers, distributors) in the sales process. Or the price was low but the quality was also low.

So in 2013 we founded the brand FIT OCEAN(®). We had our own first samples made in the best factory where all the top-quality brands produce. We found an investor that allowed for a factory order of 3000 boards. We organized container transport to Europe ourselves. Basically the key-word is here we organized everything ourselves and no middlemen where involved. This meant we could offer the boards for evry attractive prices.

In 2015 the first FIT OCEAN Boards hit the market. We sold them through our own surfshops in Europe. Mid-seaspon 2015 we where already sold out. So we learned to order in bigger quantities, which we did. We learned by listening to our customers and could improve our boards and accessories. We also learned to get better deals from suppliers. And how to reduce plastic packaging. And how to do more economic shipping. This allowed for lowering our prices yet keeping the high qualiyt factory as our producer.

Fast forward 2020. The SUP Factory that produces FIT OCEAN boards turned out to be that good that we have production series of thousands of boards with zero defects. One of the reasons is that German work processes are used, skilled workers and the right materials including the best glue. We are now that convinced we signed for a 3 year warranty on air-tighness for the boards.

Basically we still do the same thing as to our vision when we started: Have the products produced on a very high quality level, so we have no defects, so the customers are happy and can concentrate on positive things like good service, development and innovation.

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FORCE DISPLACEMENT

Effortless Touring, cutting water with the carbon nose.

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MAGIC GLIDE 10'8

The true definition of all-around, this board has no compromises being on flat water, a river, or the occasional...

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First time at the river with my Stand up Paddel................................................... #sunday #funday #standuppaddling #river #fitocean
⁣Wsup 🐟🌴//suppin with my cheetos🧀
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#lifestyle #fashion #dailyfashion #ootd #mood #happiness #water #summertime #casual #sup #blu #prettylittleiiinspo #happy #dutch #outfitofmoment #lifestyleinspo #friday #weekend #caption⠀#cheetos 
#paddleboarding #paddleboard #sports #fitocean #fit #dontfall 
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Let's go #paddle #xavierpaillard #travelgrams #travelphotography #lake #leman #fitocean #sup #stand #up #nyon #switzerlandpictures #swiss #switzerland #discovery #sport #fitness #yoga #watersport #relax #chill😎 #mood #lifestyle #lile4like #pictoftheday #instagood #prangins #gopro #hero
Can it please stop raining so I can go out for a new SUP trip?🙈 But this day was amazing😁 #lofoten #lofotenislands  #bestofnorwegiannature #livebythesea #lofotenhighlights #suplove #norgeraw #norwaygirl #landscapephotography #ig_northernnorway #landscapeofnorway #supsurfing #standuuppaddle #thebestofnorway #mittfriluftsliv #utno #suplovers #standuppaddling #landscapecaptures #standuppaddleboard #supgirl #supworld #nordiclife #landscapephoto #suplifestyle #supsurf #tomboygirl #sup #fitocean #suplife
The last day of August, and what's better than a trip out on the awesome SUP from #fitocean ? 😃🏄🏼‍♂️ #lofoten #lofotenislands  #bestofnorwegiannature #kaikkialla #lofotenhighlights #suplove #norgeraw #norwaygirl #landscapephotography #ig_northernnorway #landscapeofnorway #supsurfing #standuuppaddle #thebestofnorway #mittfriluftsliv #utno #suplovers #standuppaddling #landscapecaptures #standuppaddleboard #supgirl #supworld #nordiclife #landscapephoto #suplifestyle #supsurf #suplife #sup  #traveldestination
In Love with my birthday present! 😍 #PeddalBoard #InMyBackyard #fitocean #supboard #BirthdayGirl
Heading out on a new SUP trip, and it was amazing as always😍 Hoping this week will be a good one, especially since I got some vitamin sea 😁🙌🏼 #lofoten #lofotenislands #bestofnorwegiannature #liveterbestute #lofotenhighlights #suplove #norgeraw #nordictraveling #mittlekeland #ig_northernnorway #landscapeofnorway #superman #standuuppaddle #thebestofnorway #mittfriluftsliv #utno #yrbilder #standuppaddling #landscapesofnorway #standuppaddleboard #supgirl #supworld #nordiclife #arcticocean #suplifestyle #supsurf #suplife #luftfotonorge #sup #fitocean
Finally weekend🙏🏽😍 Don’t you just LOVE Friday? ⠀
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Can’t wait to explore around, go to the beach and to eat lots of yummy food😂 My favorite things I guess🌸 ⠀
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I really love everything that has to do with the sea. I've always loved it from I was a kid. ⠀
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When I was a kid, we went to the beach as often as possible because my mom is a beach lover. I spent more time under water than on land😂💙🧜🏻‍♀️ Like a little mermaid! ⠀
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I even remember my mom took my sister and I out from school on really good days when the weather was good because we lived in Norway. And we only live once so she wrote a note to my teacher that she was taking us to the beach because we had to take advantage of the beautiful and warm weather😂🌸 ⠀
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I don’t want kids. Well, at least not right now. Or maybe never. Who knows? But if I do someday, I’ll do the same with them💙🙌🏽 It’s important to live a little. I feel alive close to the sea so that’s where I’ll go! ⠀
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Do you have any good summer memories or a nice plan for the weekend? Comment if you’d like to share it with me🌸💕 ⇩⠀
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One of my favorite things to do is to go out on SUP, and it’s so relaxing out there😍🙌🏼 #lofoten #lofotenislands #bestofnorwegiannature #livebythesea #lofotenhighlights #suplove #norgeraw #norwaygirl #mittlekeland #ig_northernnorway #landscapeofnorway #supsurfing #standuuppaddle #thebestofnorway #mittfriluftsliv #utno #suplovers #standuppaddling #landscapesofnorway #standuppaddleboard #supgirl #supworld #nordiclife #lgbtlove #suplifestyle #supsurf #suplife #pride #sup #fitocean #livebythesea
When you have many days with bad weather and you finally get a good day, there is nothing else to do than to drop everything for a trip out on SUP😍🏄🏼‍♀️ And suddenly all the bad days are forgotten😄  #lofoten #lofotenislands #bestofnorwegiannature #livebythesea #lofotenhighlights #suplove #norgeraw #norwaygirl #mittlekeland #ig_northernnorway #landscapeofnorway #supsurfing #standuuppaddle #thebestofnorway #mittfriluftsliv #utno #suplovers #standuppaddling #landscapesofnorway #standuppaddleboard #supgirl #supworld #nordiclife #sunsetsup #suplifestyle #supsurf #suplife #watergames #sup #fitocean #livebythesea
There are no words to describe how much I miss this!😳 I'm so ready for a new trip out on the board😁🏄🏼‍♀️ #lofoten #lofotenislands  #bestofnorwegiannature #livebythesea #lofotenhighlights #suplove #norgeraw #norwaygirl #landscapephotography #ig_northernnorway #landscapeofnorway #supsurfing #standuuppaddle #thebestofnorway #mittfriluftsliv #utno #suplovers #standuppaddling #landscapecaptures #standuppaddleboard #supgirl #supworld #nordiclife #landscapephoto #suplifestyle #supsurf #suplife #sup #fitocean #sunsetsurf
From one of my trips out on SUP, and what an amazing day this was😁🤙🏼 #lofoten #lofotenislands  #bestofnorwegiannature #livebythesea #lofotenhighlights #suplove #norgeraw #norwaygirl #landscapephotography #ig_northernnorway #landscapeofnorway #supsurfing #standuuppaddle #thebestofnorway #mittfriluftsliv #utno #suplovers #standuppaddling #landscapecaptures #standuppaddleboard #supgirl #supworld #nordiclife #landscapephoto #suplifestyle #supsurf #suplife #sup #fitocean #suplife
SUPrise! 🤸🏽‍♀️

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#suppen #handstand #balance #bedifferent #summer #water #binnenmaas #yoga #staycation #happy #sun #tan #fitgirl #fitocean #surfboard #sup #standuppaddle #upsidedown
The greatest thing you'll ever learn, is to love and be loved in return ❤
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#jannemindful #norge #supnorge #nrktrøndelag #supnorway #fitocean #supconnect #standuppaddle #supgirls #girlswithboards #standuppaddlemagazine #supthemag #suptime #paddleboards #suplifestyle #supsports #watersport #standupjournal #supfjord #paddlelife #supadventure #paddleboarding #supsurf #sunsetpaddle #oneillclothing #oneillwomens #suptime #beachlovers #ig_skylovers #sunsetshots
I miss going out on SUP, but I'm hoping I will be out there very soon🙈 Because everything gets better with vitamin sea😁  #lofoten #lofotenislands  #bestofnorwegiannature #livebythesea #lofotenhighlights #suplove #norgeraw #norwaygirl #landscapephotography #ig_northernnorway #landscapeofnorway #supsurfing #standuuppaddle #thebestofnorway #mittfriluftsliv #utno #suplovers #standuppaddling #landscapecaptures #standuppaddleboard #supgirl #supworld #nordiclife #landscapephoto #suplifestyle #supsurf #suplife #sup #fitocean #suplife
Finally some good weather so i got the chance to test out my new sup from fitocean_sup 😃🙌🏼 It was so amazing that I felt like superman😁  #lofoten #lofotenislands #bestofnorwegiannature #liveterbestute #lofotenhighlights #suplove #norgeraw #nordictraveling #mittlekeland #ig_northernnorway #landscapeofnorway #superman #standuuppaddle #thebestofnorway #mittfriluftsliv #utno #yrbilder #standuppaddling #landscapesofnorway #standuppaddleboard #supgirl #supworld #nordiclife #arcticocean #suplifestyle #supsurf #suplife #pride #sup #fitocean
🌅🏄 Everyday, all day ! Love my Sup !
I'm a cycliste in general but winter is not realy my time of the year for riding bikes...so I use my sup ! Chilling on the water is just amazing and beautiful !

#sup #supeurope #suppaddle #suptour #standuppaddleboard #standuppaddle #board #boards #instasup #nature #sunset #fitocean #viamare
It’s been six years since I tried SUP for the first time. I did that with 
imsarahvictoria at her home island, Sardinia✧ ☼ Such a beautiful island☼✧ ⠀
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I remember that we drifted further and further out because of the strong winds. I was a bit scared, but she kept calm and told me this was normal 😂 ⠀
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Later on, when we were safe back on the beach she told me it’s good that we were able to get back🤣 She waited to tell me because she didn’t want to scare me in the moment😅 Haha. Good memories🏄🏼‍♀️ ⠀
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I really love the sea and everything you can do in it, but today there won’t be any SUP because of a lot of rain 💦☔️🌧 ⠀
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#sup #travel #Sardinia #firsttime #wanderlust #travelpics #traveling #worldplaces  #ilovetravel #fitocean
Heading out on the big blue with little sis, and collecting some vitamin sea😎🙌🏼 #lofoten #lofotenislands #bestofnorwegiannature #livebythesea #lofotenhighlights #suplove #norgeraw #norwaygirl #mittlekeland #ig_northernnorway #landscapeofnorway #supsurfing #standuuppaddle #thebestofnorway #mittfriluftsliv #utno #suplovers #standuppaddling #landscapesofnorway #standuppaddleboard #supgirl #supworld #nordiclife #ig_norway #suplifestyle #supsurf #suplife #pride #sup #fitocean #livebythesea
FRESH AIR OVERDOSE 
#sup#lakelife#autumn#villapaloma#lakeiseo#lagodiseo#italia#italy#paddleboarding#paddle#fitocean#vacation#naturelover#naturephotography#vello#lombardia#lago#inflatablesup#paddlelife#mountains#visitbrescia
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#fitocean